VECTOR

Communicating a lot with a little

   

YEAR

2024

SCOPE

Print design
Publication design

BRIEF

For this student project, we were asked to design a magazine using two articles: ‘Text’ by Ellen Lupton and ‘The importance of Environmental Graphic Design in urban spaces’ by Roula Ganoti and Iro Laskari. We were to develop an original, place-based concept inspired by the themes explored in the articles, as well as photodocumentation of graphic objects in an urban or natural environment.

RESPONSE

VECTOR is a publication that explores the different design systems that are used to communicate information and navigate the world around us. Issue 01, ‘From Point A to B’, showcases how road signage uses minimalist graphic imagery to define and restrict our movement within urban spaces. 

The visual style is a playful take on Swiss Design, whose key principles of simplicity, readability and objectivity align with the design of road signage. I designed the entire publication using one typeface (Neue Montreal) and four font weights. The visual language consists of flat vector graphics inspired by road signage and markings, many of which are glyphs derived from the Neue Montreal type family. This issue also features a system of glyphs that assist the reader in navigating the text, which are used throughout the body text and pull quotes.

AGDA Student Print & Publication Finalist 2025